Etherea Art Gallery
visual identity

Time-based media art is a contemporary art form that adds the temporal dimension to the physical dimensions identifying a traditional work of art. It includes works on video, audio or digital technologies capable of engaging viewers over a period of time.

Through an ever new perspective point of view, the visual identity project narrates the temporal dimension.
In these terms, the dynamic “e” and its approach that changes depending on how you look at it, symbolizes the concept behind the time-based media art.